Manager- Branding

General Summary

The Branding/Creative Manager is responsible for developing and managing the overall brand strategy, positioning, identity, and architecture for the organization and business divisions. They lead research and analysis to gain insights into consumer behavior, market trends, and competitive dynamics, using these insights to develop effective campaign strategies and creative direction. The Branding Manager oversees the execution of campaigns, ensuring alignment with the brand's tone, voice, and visual identity, and managing budgets to maximize ROI. They also collaborate with other departments to ensure brand consistency and alignment across the organization.

Essential Duties and Responsibilities (Key Accountabilities)

• Develop and manage brand strategies, positioning, identity, and architecture
• Conduct research to gain consumer, market, and competitive insights and use these to inform campaign strategies
• Ensure consistency of brand tone, voice, and visual identity across all marketing materials
• Oversee the entire creative process, from concept development to final delivery
• Present and pitch creative ideas effectively, communicating the vision and strategy
• Provide creative direction to agencies and to ensure alignment with brand guidelines
• Oversee the execution of campaigns, ensuring timely delivery, budget management, and quality
• Develop promotional campaigns that align with the overall brand strategy and objectives
• Develop clear and concise campaign briefs outlining objectives, target audience, messaging, creative direction, and channels

Additional Duties and Responsibilities

• Foster a collaborative and positive work environment that encourages creativity and innovation
• Lead and mentor a team of creative professionals, providing guidance and feedback
• Manage multiple projects simultaneously and prioritize workloads
• Any additional duties or tasks assigned by the reporting manager or deputy 

Knowledge, Skills and/or Abilities (attributes) required

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

• Strong portfolio showcasing a range of creative projects and campaigns
• Excellent leadership and team management skills
• Exceptional creativity and innovative thinking
• Strong communication and presentation skills
• Ability to work under pressure and meet tight deadlines
• Proficiency in design software such as Adobe Creative Suite

Key Performance Indicators                                      

• Successful development and implementation of brand strategies, positioning, and identity
• Consistent brand tone, voice, and visual identity across all marketing materials
• Positive ROI on campaigns and marketing initiatives
• Timely delivery of campaigns and projects within budget
• Positive feedback and satisfaction from internal stakeholders and external partners

Effective management and mentoring of the creative team