Senior Analyst Marketing Strategy

Role Purpose

The Senior Analyst, Marketing Strategy, supports the Manager, Marketing Strategy, by conducting in-depth market analysis, preparing actionable insights, and contributing to the development and refinement of marketing strategies. This role involves hands-on analysis, collaboration with cross-functional teams, and assisting in campaign execution.

Accountabilities & Activities

Key Activities

1. Market Research and Analysis

• Conduct detailed market research to identify trends, opportunities, and competitor dynamics.
• Analyze customer behavior and market conditions to provide actionable insights for strategy development.
• Prepare data-driven reports and presentations for decision-making.

2. Strategic Framework Development

• Assist in developing and refining marketing strategies under the Manager's direction.
• Participate in audience segmentation and contribute to targeting initiatives.
• Support the preparation of marketing plans and events.

3. Cross-Functional Collaboration and Communication

• Collaborate with Sales, Product Development, and Finance teams to ensure alignment with business objectives.
• Communicate findings and insights clearly and concisely to internal stakeholders.

4. Campaign Support

•  Assist in the implementation and monitoring of marketing campaigns.
•  Evaluate campaign results and recommend improvements to optimize outcomes.

5. Safety, Quality & Environment

• Lead by example in building and maintaining a strong safety culture
• Be entirely responsible and accountable for safety risk management, equipment, and performance outcomes.
• Ensure compliance with the EHS legislative requirements and the Company’s EHS policies, procedures, and standards by employees and contractors.

Qualifications/Experience

Minimum Qualification

(Educational Qualifications, Trainings, or Certifications)

• Bachelor’s degree in marketing, Engineering, Strategic Management, or a related field.

Professional Experience

• 2–4 years of experience in market research, business analysis, or marketing analytics

Language(s) Known

• English